Target:
understand FIS parents’ satisfaction level, perceptions and expectations as inputs to the School Strategic Plan
Scope:
- Board interviews on strategic perspectives
- Questionnaire of parents of prospective students (quantitative)
- Questionnaire of FIS parents (quantitative)
- 4 focus groups of FIS parents (qualitative)
- Analysis and recommendations Process: 2 companies short-listed, presented to and voted by the Board
Ipsos selected for its balance between quantitative (online survey) and qualitative (focus groups) results and compliance with high industry standards